About Us
Planet Positive Collab was founded to help accelerate innovative systems change, supporting businesses as they transform to create lasting positive impact. As companies respond to the growing imperative to do business differently, they face a complex landscape of choices—balancing carbon reduction, labor practices, community engagement, waste reduction, circularity, water stewardship, biodiversity, and more. Understanding where to start, how to prioritize, and how to connect these impact areas is essential to avoid unintended consequences and build resilience across the business.
At Planet Positive Collab, we specialize in making these connections. We bring a holistic perspective, weaving positive impact into every aspect of business to drive meaningful, synergistic outcomes. Our goal is to help clients navigate these evolving priorities with creativity, clarity, and commitment to a better future.
About Abby
Abby Waldorf is a sustainability champion with an MBA from UCLA Anderson and over 10 years of experience spanning retail, fashion, food, and agriculture, both domestically and internationally. Her superpower lies in helping businesses of all sizes—from startups to large corporations—set priorities and create impact amid uncertainty. Abby’s expertise includes strategic innovation, supply chain management, and regenerative agriculture.
Abby began her career in Sri Lanka and Ethiopia working for the CGIAR Research Program on Water, Land and Ecosystems, focused on advancing knowledge on regenerative agriculture in smallholder farming. Most recently, at Nike she led Sustainable Innovation Strategy, developing a hyper-collaborative approach to building and implementing the enterprise-wide sustainable materials strategy. During her time at Nike, she was selected as the winner of the “Move to Zero” Sustainability Employee Challenge. Abby’s approach focuses on re-balancing social, environmental and economic systems and her guidance helps companies make actionable investments across impact areas: carbon, nature, circulatory and community.
Abby received her MBA from UCLA Anderson and BA from the University of Pennsylvania in Environmental Studies and Economics.
