About Us
Planet Positive Collab was founded to help businesses become stronger by design and to accelerate innovative systems change. In today’s complex landscape, impact can’t be treated as a series of isolated categories. Real resilience comes from understanding how these systems interact and designing solutions that work holistically, not in silos.
From reducing emissions to developing circular supply chains or investing in community and nature-based outcomes, these decisions are interconnected. Optimizing one often affects another. We help clients see the bigger picture, weigh tradeoffs and maximize performance.
Our approach combines systems thinking with hands-on execution. We work across departments and industries to integrate impact into core operations, uncovering efficiencies, reducing risks, and building models that are not just sustainable but regenerative, resilient, and futureproof. The result: aligned teams, clearer priorities, and smarter business models built to adapt and thrive.
About Abby
Abby Waldorf is a business strategist and leader with 15 years of experience spanning retail, fashion, food, and agriculture, both domestically and internationally. Her superpower lies in helping businesses of all sizes—from startups to large corporations—set priorities and create impact amid uncertainty. Abby’s expertise includes strategic innovation, supply chain management, and regenerative agriculture.
Abby began her career in Sri Lanka and Ethiopia working for the CGIAR Research Program on Water, Land and Ecosystems, focused on advancing knowledge on regenerative agriculture in smallholder farming. Most recently, at Nike she led Sustainable Innovation Strategy, developing a hyper-collaborative approach to building and implementing the enterprise-wide sustainable materials strategy. During her time at Nike, she was selected as one of the winners of the “Move to Zero” Sustainability Employee Challenge. Abby’s approach focuses on re-balancing social, environmental and economic systems and her guidance helps companies make actionable investments across impact areas: carbon, nature, circulatory and community.
Abby received her MBA from UCLA Anderson and BA from the University of Pennsylvania in Environmental Studies and Economics.
